Comedian Leigh Francis has teamed up with Male Cancer Awareness Campaign as his alter ego Keith Lemon to support Going Commando day, featuring in a cinema ad alongside Ricky Wilson, Dermot O'Leary and Rizzle Kicks.

The day intends to raise awareness about the importance of early detection and early treatment of male cancers by encouraging men to wear a pant-shaped sticker and forgo underwear on March 7. MCAC CEO Patrick Cox commented 'This campaign was designed to spark conversation, making men more aware of their bodies and ultimately save lives'.